I wrote some notes throughout the seminar:
Chronologies Print
- Print happened by accident almost
- The sequential order in which past trends occurred
- Stamping with a plate or block
- Manuscript text
If something is printed then we generally believe that it is true:
"I love a ballad in print alife, for then we are sure they are true" Shakespeare.
It is correct. It is factual.
Print standardises information - Documentation, communication, reproduction.
Print
- 200AD first example of print
- Woodblock
- Initially used charcoal/ink
- Fabric print which lasted
- 1400AD fabric print which lasted
- The world has changed and got much smaller
First book esque
- China
- 650AD
- Buddhism
- Spread charms and zen
Religion attracts people and ultimately has money and weight.
2000 years later (2000AD) Japanese.
Mass Communication
- The more you know the more you realise you don't know
- Asia movable type in 1000AD
- 1450 G.Press
- Asia ruling print initially
- Mainland Europe/Renaissance
- The structure of the world begins to change - communities
- Changed society completely
- Literacy boomed and this is when lower, middle and upper class formed
- Religious beliefs and political power fuelled all of this - trickle down theory
- Cultural awareness
- People became nationalistic
- Flowering of individual languages
European Output of Printed Book 1450-1800
- 0-1000000000
- Press was able to print 3000 pages per day from 200 by hand
- Becoming largely fuelled by formalised religion
- 1500AD all of Europe
- 300 years later the US
- Scientific revolution
- Scholars and philosophers
- GP changed the world to a visual culture
The idea of glyphs came about when the letterpress was invented.
Marshall McLuhan 1911-1980
- The medium is the message
- Loves how we use community
- Mass communication
- Predicted the web
- Our language is so quick
- Type doesn't change
- Throughout language it changes how we deal with society
- Individualism
- Democracy
- Capitalism
- Nationalism
- All themes that he explores
Lino type machine (Watch documentary)
- Type something that comes out as a solid block of type
- The world changes so quickly
- Line casting
- 19th century letterpress
- Late 1800s - Linotype
- Newspaper publishing
- 1884 Linotype
- This revolutionised the press
- Don't need to think about spacing
- On and off button powered by electricity
- New York Times
- Wasn't localised
- 1980s died
Example of the first etching had a religious theme. Mass communication came about and printing encapsulated everything. Lithography was used and was incredibly cheap. IKEA reworked a certain example digitally and qualities were lost.
William Morris
- Time of excess
- Class
- Asian influence coming through
- A time where everything was over the top
- Victoria Quarter architecture is the same
- Flowers and imagery
- Making it look luxurious and pretty
Join The Navy
- 1817
- Visual theme
- Propaganda advertising
- US Navy
- War changed everything
Modernism in 1930 indicated very clear images. Relying on print to spread propaganda.
The Daily Star
- Why print is dangerous
- February 2010 - 'We will stand up for Britain's defence war heroes'
- Lots of anti muslim propaganda because of it
- Just because it is printed it doesn't mean it is true
90s Andre The Giant
- 7 ft 4 wrestler
- Opponent Jake the snake roberts
- Jake went from being a good character and then a baddy in the end
- Jake had a snake called Damien
- The giant was scared of snakes
- Street artist Shepherd Fairey produced an image of Andre 'Has A Posse' then mass produced the image
- Street art was everywhere
- It went from screenprint to eventually being photocopied
- Became a brand in Selfridges eventually
- The Obama image was then created
No comments:
Post a Comment