Tuesday 5 March 2013

OUGD404 - Design Principles: What Is A Book? Research

For my 'What Is A Book?' brief I thought it would be extremely important to find relevant existing publications which could possibly inspire me in one way or another. There are obviously pages and pages of search results online and it would be irrelevant to add them all to my blog. I have therefore chosen to select the ones which I find the most unique and outstanding. This will in turn help me to create my own publication eventually.

This ironically links back to a previous brief called 'drink tea'. Although I did not post it for this reason. I am fond of the construction of this book mainly as I think it not only looks professional but also gives it added value and taste. I would love to take inspiration from the way this is bound together.

 
In this case, I chose the example more for the layout. I think it is really crisp, modern and to the point. Without overcomplicating things the designer has managed to maintain a well structured and functional approach.

 
I liked this publication in particular for a variety of reasons. They have used more than one stock to produce their publication, but they have utilised it in a creative and interesting way. Sometimes people get carried away with the aesthetics and how things look and the content isn't always that well constructed, however I think this designer has been able to successfully apply both. I like how the main header for the front of the publication is printed on the clear sheet so that when it is lifted the image is revealed, giving it a special feel to it.
 

 

 
When I saw this I instantly thought it was relevant to what we are doing for this brief. The designer has composed a CV essentially in one page to describe themselves and their qualities and skills. Through doing so they have used the idea of a colour wheel or a swatch to indicate their experience in certain fields of interest. I like this as it is a different and intriguing way of portraying information rather than it being completely text based.




I chose to post this publication because I feel as though I can relate to the way it has been composed. The use of black and white throughout is something I would definitely apply to my own design work. However, for this publication I feel as though it is important to be able to use colour as a lot of it explains the colour theory and print processes, which would be hard to do without including colour somewhere. I would definitely take inspiration from the page with 'Hustle & Bustle' on by possibly experimenting with vertical lines to separate the pages.
  
 
 
 
 
 


I love how professional this publication is in terms of the imagery used and the sophisticated, formal typeface. Nothing on any of the pages is distracting and as a result the designer has managed to form a perfectly composed set of double page spreads.
 
 
 
 
 

 
Although this isn't the sort of publication I will be producing, it still attracted my attention as the designer has successfully managed to play around with typography to produce something which is still extremely legible, yet it is still creative and unique. I also like how the chosen typeface works on both small and large scale. This shows that it is versatile and works in several ways.


 
This isn't something I would produce for this brief but I still think the concept is really creative and relevant to the advert inside the magazine. By using a double page spread the designer has managed to create soemthing which is memorable, stands out from standard printed pages and would create an impact on anyone reading it. If I could possibly create something which did all of these things I would be happy. By having a simple added touch to my publication in some way, I would be able to make it my own and put my signature on my piece of work.
 
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
 
 
Again, this isn't something I would create in this instance as I we are concentrating on the use of grids within work, whereas this focuses more on the aesthetics and the creative side of things. I love how they have used the DPS in so many ways to portray their products. A very innovative and clever way of advertising.
 
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
 
 
This is similar to the mirrored pages above, the reader opens the magazine to find that they are essentially holding a paper driving wheel whereby they can view all of the different mechanisms in the car with the focal point resting on the logo in the centre of the wheel. This idea could be adapted and inspiration could be taken from this for my publication. For example, I could create something which allowed the reader to feel more involved in the content of the book.
 
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
 
 
Another innovative way of expressing a message through 3 dimensional design. Very creative yet simple enough to do the job.
 
40 Amazingly Creative Double Page Magazine Ads Guerrilla Marketing Photo
 
 
 A clever play on typography and wording, this is one way of capturing the reader's attention from the word go. It makes you wonder what the content would be like and would make the person want to read on. I particularly love the way they have used a single page to fill with the numbering, this is statemental, bold and captivating. I will most certainly be taking inspiration from this when producing my own work.
 
 
 
 
 
 
Linear, simple and to the point. This is a strong design which is easy to follow. The more functional the better when trying to inform someone about a subject matter. This also relates closely to the content of my publication and has been constructed in a very professional manner and tone of voice.
 
 
 
 
 

I love the cover of this publication as it is somehow encouraging the reader to pick it up and find out more. I think it is because some of the text has cut off and so it is slightly more intriguing. This wouldn't work for all publications but I think here, the designer has managed to get away with it.
 
 
 
 
 
 
 

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