Tuesday 5 March 2013

OUGD401 - Context of Practice: Publication design (The Anatomy of A Book)

This morning we had a tutorial with Fred and Richard whereby they presented to us what they expected for this brief. I found it really helpful because I wasn't sure about what exactly was expected of us and it clarified to me that my idea of using Vogue as a starting point would be acceptable.

A book is a collection of written, printed, illustrated, or blank sheets, made of paper or parchment. Electronic book is an e-book.Some basic units in book design are leaves, pages and spreads.

Possible ideas:
  • Could ask other people for content
  • Could be hand rendered
  • Layout is a key element because as Graphic Designers we should excel because we are the only profession which knows about layout in depth
  • Delivery is a message over sequential pages
  • A series or sequence of books - the design of the covers could all fit together
  • Deconstruct the idea of a book
  • Concertina books
  • Boxed package with loose leaves
  • Think about how to package the book
  • Sticker based pages
  • Growing cress example
  • Destroy the packaging to get inside
Whilst ideas were being suggested I started to think about my own and brainstorm a couple of initial ideas whilst I was sat there.
  • Vogue on a disk (to demonstrate the way technology is changing things)
  • Stepping into Vogue House and opening a door to reveal Vogue International
  • Parcels inside making up the shape of countries
Fred then drew on the board four separate elements involved in the research process, we can look at them in any order...
  • Concepts
  • Principles
  • Theories
...of which he suggested we should identify 10 for
  • Chronological information
...such as the history of the content (possibly cultural history)
  • Source material
  • Visual images
  • Text
  • Quotes
  • Body copy
  • Texts that exist
  • Statistics
  • Facts
  • Opinions

  • Cultural
  • Social
  • Creative
  • Technical
...how women are perceived (social)
...how we brand ourselves (cultural)


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